Campaign Diaries
QMS and Auckland Transport unveil City Rail Link with sold-out foundation partners
Goal: Create a continuous audience ecosystem for advertisers
Media: Digital out of home
Summary: QMS NZ has launched its City Rail Link digital out of home network in Auckland, coinciding with the introduction of the City Rail Network. The network features foundation partners like 2degrees, ANZ, and Spark, aiming to enhance advertising across the city's transit landscapes and provide a seamless commuting experience with a focus on cultural storytelling. The project represents a significant transformation in Auckland's infrastructure, enhancing capacity and connectivity for commuters.
Campaign Diaries
No Brand Diaries found.
QMS NZ revives The Victoria as an Auckland landmark
Source: https://stoppress.co.nz/news/media/qms-nz-revives-the-victoria-as-an-auckland-landmark/
Goal: To enhance out of home advertising through advanced digital technology
Claim: High-impact digital landmarks for effective audience connection
Media: Digital billboard
Summary: QMS NZ has launched a revitalized version of The Victoria, a prominent digital billboard in Auckland, featuring an advanced Daktronics screen. Positioned at a busy intersection, it aims to capture commuter flows and engage a diverse audience, while contributing to the city’s transformation. TVNZ is the exclusive launch partner for this digital asset.
Campaign Diaries
No Brand Diaries found.
