Campaign Diaries
Realestate.co.nz Moves In As Seven Sharp’s New Show Partner
Source: https://stoppress.co.nz/news/media/realestate-co-nz-moves-in-as-seven-sharps-new-show-partner/
Goal: Enhance audience connection and brand visibility
Claim: Realestate.co.nz as the trusted starting point for every property journey
Media: TVNZ 1, TVNZ+
Summary: Realestate.co.nz has partnered with the TVNZ show Seven Sharp, which airs weeknights and has a substantial viewership. This partnership aims to help Kiwis explore properties and enriches the storytelling aspect of the program. The collaboration will feature new graphics and a fresh look while maintaining the show's established storytelling. The intent is to deepen audience connection and reinforce Realestate.co.nz as a reliable resource for property journeys.
Campaign Diaries
No Brand Diaries found.
Realestate.co.nz turns 30 with a new podcast series
Source: https://stoppress.co.nz/news/realestate-co-nz-turns-30-with-a-new-podcast-series/
Goal: To celebrate the 30th anniversary and create original storytelling about homes.
Claim: So much starts at home
Media: Spotify, Apple Podcasts, iHeart, YouTube, social media channels
Summary: Realestate.co.nz celebrates its 30th anniversary with the launch of a podcast series titled 'It all starts here', focusing on personal stories related to homes. Hosted by various members of the team, the series aims to highlight what happens after buying a home. The first episodes feature notable guests and are available on popular podcast platforms.
Campaign Diaries
No Brand Diaries found.
Realestate.co.nz takes new Wellington campaign into the daily commute
Goal: Connect property search with daily commuting
Claim: Your home for property search in Te Aro.
Media: commuter train, bus backs, digital displays
Summary: Realestate.co.nz is launching an outdoor campaign in Wellington that wraps a commuter train to connect property searches with the locations commuters travel through daily. The campaign employs a hyperlocal strategy and spans various transit media, including bus backs and digital screens, to maintain visibility throughout the commuter journey.
Campaign Diaries
No Brand Diaries found.
