Campaign Diaries
Don’t Forget About Me
Goal: To celebrate Grandparents' Day by engaging the community and promoting the importance of family memories
Media: Online, Social Media
Summary: Nonno Nanni launched a digital campaign called 'Don't Forget About Me' in celebration of Grandparents' Day, encouraging community involvement through a 'Memory Mission' that includes sharing personal memories related to grandparents. The campaign also includes a donation of 5,000 euros to Auser, an association promoting active aging, and will compile community contributions into a collective video. Participants can earn digital tokens for branded prizes.
Campaign Diaries
No Brand Diaries found.
Nonno Nanni Returns to TV with Stracchino and Robiola Campaign
Goal: Promote iconic products and strengthen the brand's relationship with consumers.
Media: Television channels – Rai, Canale 5, Italia 1, Rete 4, La7, Discovery, Sky; Mediaset Infinity and RaiPlay
Summary: Nonno Nanni is launching a new TV campaign featuring its signature cheeses, Stracchino and Robiola, airing from August 9 to 22 across major national networks and on-demand platforms. The campaign aims to enhance the brand's presence during summer and strengthen consumer relationships by highlighting the freshness and creaminess of these products, including lactose-free variants. The media strategy expects to reach over 500 million contacts, reinforcing the brand's visibility.
Campaign Diaries
No Brand Diaries found.
