Campaign Diaries
Late Late Toy Show Advertising Packages Could Generate Over €1m
Source: https://www.adworld.ie/2026/09/02/late-late-toy-show-advertising-packages-could-generate-over-e1m/
Goal: Generate advertising and sponsorship revenue
Media: TV broadcast, RTÉ Player, digital packages
Summary: RTÉ is offering premium advertising packages for the Late Late Toy Show, potentially generating over €1 million in revenue. With various packages and audience giveaways available, this year's broadcast aims to attract substantial advertiser interest, reflecting increased pricing and inventory compared to last year.
Campaign Diaries
No Brand Diaries found.
RTE’s Advertising Packages for Katie Taylor’s Last Fight in Croke Park Start at €30k
Goal: Promote advertising packages for a significant sports event
Media: RTÉ2, RTÉ Player
Summary: RTÉ has launched a new advertising package for Katie Taylor's final fight in Croke Park, offering a €30,000 advertising deal that includes a TV spot and digital impressions. This fight is expected to be a major event in Irish sports history as Taylor aims to become a three-time world champion. The package is designed to attract advertisers due to the event's anticipated high audience engagement.
Campaign Diaries
No Brand Diaries found.
FIFA World 2026 Cup Delivers Major Boost to RTÉ
Source: https://www.adworld.ie/2026/08/07/fifa-world-2026-cup-delivers-major-boost-to-rte/
Goal: To provide extensive coverage of the FIFA World Cup and engage audiences through multiple channels.
Media: Television, RTÉ Player, Social Media
Summary: RTÉ's coverage of the 2026 FIFA World Cup reached three million adults on television and generated over 25 million streams on RTÉ Player. The average television audience was 1.1 million, with increased viewership for key matches. The streaming platform saw significant growth, with the final match setting a streaming record. RTÉ also engaged audiences through social media with 122 million content impressions.
Campaign Diaries
No Brand Diaries found.
