Uber – Show me the case

Campaign Diaries

Japan

Uber Japan leans into exaggerated humour in new campaign

Brand: Uber

Campaign: Over-the-Top Discount

Source: https://www.marketing-interactive.com/uber-japan-leans-into-exaggerated-humour-in-new-campaign

Goal: Convert traditional street-hailers into first-time Uber Taxi app users

Claim: 99% off for first-time riders

Media: Out-of-Home advertising, digital video spots

Summary: Uber has launched a new campaign called 'Over-the-Top Discount' aimed at attracting first-time users to its Uber Taxi app. Collaborating with VML & Ogilvy Japan, the campaign features comedian Hollywood Zakoshi to play up the exaggerated nature of a 99% discount. Targeted at young professionals, the initiative includes various media placements, such as an out-of-Home takeover in Tokyo's Shibuya Station and digital video ads portraying relatable late-night scenarios. The campaign runs from September to October 2023 and seeks to resonate with urban commuters by using humor and relatable insights.

Campaign Diaries

No Brand Diaries found.

United Arab Emirates

Uber and #MyDubai celebrate the stories that make Dubai home

Brand: Uber

Campaign: Dubai Backseat Stories

Source: https://campaignme.com/uber-and-mydubai-celebrate-the-stories-that-make-dubai-home/

Goal: To showcase Dubai through personal stories and experiences of its residents

Claim: #MyDubai has always been about telling the story of the city through the people who experience it every day.

Media: Uber rides, social media

Summary: Uber UAE, in partnership with #MyDubai, launched the 'Dubai Backseat Stories' campaign to celebrate unique experiences and memories that connect people to Dubai. Running until October 14, the campaign invites residents to share their stories through question cards in Uber rides, showcasing the personal connections and diverse experiences that shape the city.

Campaign Diaries

No Brand Diaries found.

#MyDubai Dubai personal experiences storytelling Uber

Germany

Why carry half a wardrobe when you can order Uber?

Brand: Uber

Campaign: oder aber Uber

Source: https://www.media-marketing.com/vijesti/zasto-nositi-pola-ormara-kada-mozete-naruciti-uber/

Goal: To highlight the convenience of using Uber over traditional routines.

Claim: oder aber Uber

Media: Television, digital, DOOH, social media

Summary: Uber and Serviceplan launched the campaign 'oder aber Uber', presenting humorous documentaries about everyday habits that often skip the convenience of using Uber. Featuring scenarios around dressing for the weather and typical outings, the campaign encourages people to rethink their movement choices, emphasizing that Uber is a viable alternative.

Campaign Diaries

No Brand Diaries found.

advertising humor transportation