Corona

Campaign Diaries

Mexico

Preview: Corona and Gut Mexico transform fan loyalty into rewards

Brand: Corona

Campaign: Club Corona

Source: https://www.adlatina.com/publicidad/corona-y-gut-mexico-transforman-la-lealtad-de-los-aficionados-en-premios

Goal: To reward fans' loyalty and passion for football

Claim: Transforming fan loyalty into unique rewards

Summary: Club Corona is a loyalty program launched by Corona in collaboration with Gut Mexico City and TaDa, allowing fans to accumulate points by scanning beer caps during football matches. Points can be redeemed for various rewards, including free beers and exclusive experiences with favorite players. The campaign aims to recognize and reward the passion of Mexican football fans.

Campaign Diaries

No Brand Diaries found.

United States

David New York adds Álvaro Soto as executive creative director

Brand: Corona

Campaign: Lime Guides

Source: https://www.adlatina.com/publicidad/david-nueva-york-incorpora-a-alvaro-soto-como-director-creativo-ejecutivo

Goal: Transform the iconic lime ritual using technology.

Claim: For Every Golden Moment

Media: Not specified

Summary: David, a global creative agency, has appointed Álvaro Soto as executive creative director in their New York office. Soto will report to the North America CCO and will lead the creative strategy for the agency's clients in the U.S. He brings over 16 years of experience from previous roles, including leading campaigns for Corona and Budweiser. Recently, he led the Lime Guides campaign for Corona, enhancing the lime cutting ritual with food-safe laser technology, and contributed to a campaign taking Corona Cero to skiing slopes for the Milan Cortina 2026 Winter Olympics.

Campaign Diaries

No Brand Diaries found.

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