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Displaying 3 Campaigns for this Brand.
Croatia
Liverpool does not interrupt the Anfield Effect at the end of the advertisement
Brand: Liverpool FC
Campaign: Feel the Anfield effect
Source: https://www.media-marketing.com/vijesti/liverpool-ne-prekida-anfield-effect-na-kraju-reklame/
Goal: Enhance fan engagement and drive merchandise sales through a cohesive campaign
Claim: Feel the Anfield Effect
Media: Television, online platforms
Summary: Liverpool FC and adidas launched the third kit for the 2026/27 season with a campaign that transcends traditional product advertising. The 'Feel the Anfield Effect' campaign integrates creative concepts, a lifestyle offering, and a revamped online store to convert interest into purchases. By linking the atmosphere at Anfield to the capabilities of players wearing the new jersey, the advertising illustrates an almost superhuman performance. A 90-second ad featuring team captains conveys a unifying club identity while expanding the campaign's reach within their audience. The new online store is designed to enhance the shopping experience for fans.
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Published: September 1, 2026
🔒 Analysis Members Only
Liverpool FC and Adidas ‘Feel the Anfield effect’
Brand: Liverpool FC
Campaign: Feel the Anfield effect
Source: https://www.campaignlive.co.uk/article/liverpool-fc-adidas-feel-anfield-effect-midnight-club/1968626
Goal: To launch the new third kit and online store
Summary: Liverpool FC and Adidas have launched the club's new third kit for the 2026/27 season, coinciding with the opening of a new LFC online store.
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Published: August 30, 2026
🔒 Analysis Members Only
United Kingdom
Data Giant SAS’s Deal With Liverpool FC Signals a Broader B2B Shift
Brand: Liverpool FC
Campaign: 2027 Away-Game Jersey Unveiling
Goal: To unveil the team's new away-game jersey and engage with fans
Media: Social media, live event
Summary: Liverpool Football Club (LFC) hosted an event in July at the Skylight at the Refinery to unveil their 2027 away-game jersey, inviting UK super fans and influencers. The event featured a booth by SAS, LFC's data-analytics provider, where guests could participate in interactive activities.
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