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Sweden
Intellecta’s analysis shows Moderaterna on top during the election campaign
Brand: Moderaterna
Campaign: Digital Election Campaign 2026
Source: https://www.resume.se/kommunikation/sociala-medier/de-vinner-valspurten-i-sociala-medier/
Goal: To lead in the digital election campaign
Claim: Moderaterna takes the lead
Media: Social media
Summary: According to a live barometer from the communications agency Intellecta, Moderaterna has taken the lead in the digital election campaign for the 2026 elections. Party secretary Martin Borgs expressed satisfaction and surprise over the weakness of their opponents.
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Published: September 6, 2026
🔒 Analysis Members Only
Sweden
Moderaterna Reported to the Police for Clean Graffiti in Stockholm
Brand: Moderaterna
Campaign: Städgraffiti
Source: https://www.resume.se/marknadsforing/reklam/stockholms-stad-polisanmaler-moderaternas-reklamkupp/
Goal: To publicize political messages about crime discounts
Claim: Socialdemokraterna försöker tvätta bort sanningen.
Media: Public spaces in Stockholm
Summary: The Moderaterna party has been reported to the police for conducting a guerrilla advertising campaign in Stockholm using pressure washing to reveal political messages on dirty surfaces at multiple crosswalks. This action, perceived as a form of vandalism under local regulations, has raised legal concerns, prompting the city to remove the messages and file a report.
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Published: August 31, 2026
🔒 Analysis Members Only
Sweden
Moderate Party’s New Film Copies Reagan Ad from 1984
Brand: Moderaterna
Campaign: AI-Generated Campaign Film
Goal: Raise awareness for the pre-vote period ahead of the election.
Media: Social media
Summary: Moderaterna has released an AI-generated campaign film that closely resembles a 1984 advertisement from Ronald Reagan's presidential campaign. The 55-second film showcases people commuting to work and aims to highlight the start of early voting for the upcoming election on September 13.
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Published: August 31, 2026
🔒 Analysis Members Only
Sweden
Moderaterna uses city graffiti in election campaign
Brand: Moderaterna
Campaign: Städgraffiti campaign
Source: https://www.resume.se/marknadsforing/kampanj/moderat-gerillareklam-i-stockholm-tvattar-fram-budskap/
Goal: To emphasize support for crime victims and criticize the Social Democrats' stance on crime discounts.
Claim: Social Democrats tread on crime victims.
Media: Social media, public graffiti installations
Summary: In an unusual campaign tactic, the Moderaterna party is utilizing reversed graffiti to communicate their message about abolishing crime discounts by pressure washing dirty surfaces at various crosswalks in Stockholm. This guerrilla campaign has led to controversy regarding its legality, as the city plans to remove the messages.
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