Home Centre

Campaign Diaries

UAE

Home Centre builds on ‘Home Schools You’ for a second year as children lead the charge

Campaign: Home Schools You

Source: https://campaignme.com/home-centre-builds-on-home-schools-you-for-a-second-year-as-children-lead-the-charge/

Goal: Build brand awareness and strengthen consideration for the Kids category

Claim: While children go back to school, parents continue learning every day at home

Media: Radio, social and digital media, out-of-home (OOH) advertising, in-mall digital screens, influencer marketing, SMS, WhatsApp, in-store activations

Summary: Home Centre has launched its second year of the 'Home Schools You' campaign, emphasizing the continuous learning children provide to their parents at home during the back-to-school season. This 45-day campaign aims to enhance brand awareness and consideration for the Kids category across multiple markets, leveraging an integrated media strategy to engage families effectively.

Campaign Diaries

No Brand Diaries found.

UAE

Six Emirati women take centre stage at Home Centre for Emirati Women’s Day

Brand: Home Centre

Campaign: Made By Her

Source: https://campaignme.com/emirati-women-take-centre-stage-at-home-centre-for-emirati-womens-day/

Goal: Celebrate and showcase Emirati women's creativity

Claim: Love Where You Live

Media: In-store displays, customer interactions

Summary: Home Centre has launched the 'Made By Her' campaign for Emirati Women's Day, showcasing the work of six Emirati women artists in its stores across Abu Dhabi and Dubai. The initiative aims to celebrate local talent and connect the brand with the UAE's creative community, allowing customers to experience and interact with the artists' creations. The campaign highlights various art forms, including mosaic, ceramics, and handmade skincare.

Campaign Diaries

No Brand Diaries found.

Art Showcase Emirati Women's Day Local Talent