Campaign Diaries
One New Zealand brings back Warriors anthem Matter of Faith
Source: https://stoppress.co.nz/campaigns/one-new-zealand-brings-back-warriors-anthem-matter-of-faith/
Goal: Celebrate the enduring support of Warriors fans and the brand's history with the team.
Claim: No matter the result, Warriors fans keep showing up.
Media: Film
Summary: One New Zealand has revived the Warriors anthem 'Matter of Faith' 25 years after its original creation by Vodafone. This campaign, created with McCann and featuring the Māori brothers band Coterie, celebrates the long-standing relationship between the brand and the rugby league team, highlighting the unwavering support of the fans. A film directed by Andy Morton showcases the fans' journey and the community around the Warriors, linking the past with the present.
Campaign Diaries
No Brand Diaries found.
One NZ and McCann showcase value of phone calls
Source: https://stoppress.co.nz/campaigns/one-nz-and-mccann-showcase-value-of-phone-calls/
Goal: Encourage people to stop texting and rediscover the value of phone calls
Claim: Let's get connected
Media: Out of home and print
Summary: One New Zealand, in collaboration with McCann New Zealand, has launched a campaign called 'Misinterpreted' to encourage young Kiwis to prioritize phone calls over text messages. The campaign points out the confusion often caused by texting, using examples of ambiguous emojis and phrases, and promotes the clarity that comes with voice communication.
Campaign Diaries
No Brand Diaries found.
When the message says one thing, but the recipient reads something completely different
Source: https://www.media-marketing.com/vijesti/kad-poruka-kaze-jedno-a-primalac-procita-nesto-sasvim-drugo/
Goal: To encourage people to communicate more directly through phone calls instead of relying solely on digital messages.
Claim: Let's Get Connected
Media: Outdoor and print advertisements
Summary: The campaign 'Misinterpreted' by One New Zealand and McCann New Zealand addresses the issues of digital communication misunderstandings. It highlights how text messages can convey emotion and context poorly, advocating for a return to phone calls as a solution. The campaign features various everyday phrases and their potential misinterpretations, aiming to promote genuine connections between people.
Campaign Diaries
No Brand Diaries found.
