Campaign Diaries
Sprite shoots for a fresh take on basketball with NBA stars
Source: https://www.marketing-interactive.com/sprite-shoots-for-a-fresh-take-on-basketball-with-nba-stars
Goal: Strengthen ties to basketball culture and reach fans through various experiences.
Claim: Never stop refreshing the game
Media: Television, digital games, interactive experiences, limited-edition product packaging
Summary: Sprite is launching a new global brand platform titled 'Never stop refreshing the game,' featuring NBA stars Nikola Jokić and Anthony Edwards. The campaign aims to strengthen Sprite's connection to basketball culture and will run until 2027, incorporating various media channels, digital experiences, and local community initiatives.
Campaign Diaries
No Brand Diaries found.
Sprite Unites Jokić and Edwards in a Global Campaign that Goes Beyond the Basketball Court
Goal: To showcase the diversity of basketball culture through different personalities and styles
Media: Television ads, limited edition cans, digital games, local basketball court initiatives
Summary: The campaign features Nikola Jokić as a stand-up comedian and aims to explore the contrasting personalities of Jokić and Anthony Edwards. Sprite is re-establishing its role as the official global partner of the NBA. The campaign aims to connect basketball culture with music, fashion, and youth culture through global athletes and local creators.
Campaign Diaries
No Brand Diaries found.
Sprite seeks prominence in the mukbang trend with a special straw
Source: https://www.reasonwhy.es/actualidad/sprite-tendencia-mukbang-comida-picante-pajita-especial
Goal: To position Sprite within the mukbang trend
Summary: Sprite is trying to gain prominence in the mukbang trend by introducing a special straw designed for consuming food and drink together. This initiative is aligned with the growing popularity of mukbang culture.
Campaign Diaries
No Brand Diaries found.
