Campaign Diaries
Bea Szenfeld Designs Pressbyrån’s Artist Cups
Source: https://www.resume.se/marknadsforing/kampanj/hon-designar-pressbyrans-nya-pappmuggar/
Goal: Make everyday coffee experience more interesting
Claim: Artistic cups that surprise and delight
Summary: Bea Szenfeld's artwork is featured on Pressbyrån's artist cups, showcasing her paper art and neighborhood treasures. The cups will be available in a limited edition with five different designs for three weeks, enhancing daily coffee routines with artistic flair.
Campaign Diaries
No Brand Diaries found.
The Language of Politics in Advertising Campaigns from Swedish Companies
Source: https://www.resume.se/marknadsforing/kampanj/stor-lista-varumarkena-som-valkampanjar/
Goal: To make snacks a national heart issue using political rhetoric
Claim: More dips and more diplamacy
Summary: The article discusses various Swedish brands like Pressbyrån, Felix, XL-Bygg, Ica, and Nestor, which are employing political language and themes in their advertising campaigns, often with a humorous or satirical twist. These campaigns draw on the seriousness of political rhetoric applied to everyday topics, making them relatable and engaging for the audience.
Campaign Diaries
No Brand Diaries found.
