Campaign Diaries
TSB appoints dentsu Aotearoa as new media partner
Source: https://stoppress.co.nz/news/account-wins/tsb-appoints-dentsu-aotearoa-as-new-media-partner/
Goal: To strengthen the bank's presence and reach more New Zealanders
Claim: It’s how we money
Summary: Dentsu Aotearoa has been appointed as TSB’s media agency partner to enhance TSB's brand platform 'It’s how we money' and increase its market presence. The agency aims to deliver a strategy based on audience insights and cultural relevance, helping TSB stand out among larger banks in New Zealand.
Campaign Diaries
No Brand Diaries found.
TSB and YS launch second phase of ‘It’s how we money’
Source: https://stoppress.co.nz/campaigns/tsb-and-ys-launch-second-phase-of-its-how-we-money/
Goal: To reassure home buyers with support from dedicated home loan partners.
Summary: TSB and creative agency YS have launched the second phase of their campaign, 'It's how we money', aimed at providing reassurance to home buyers by offering dedicated home loan partners. Directed by Dave Wood, the campaign highlights the emotional challenges of house hunting, featuring whimsical elements like levitating people and a talking cat clock. TSB's approach focuses on understanding customers' feelings during the home buying process.
Campaign Diaries
No Brand Diaries found.
