Jacob's

Campaign Diaries

Ireland

Boys+Girls Rolls Out ‘Namaste’ in Latest Jacobs Campaign

Brand: Jacob’s

Campaign: Namaste

Source: https://www.adworld.ie/2026/10/09/boysgirls-rolls-out-namaste-in-latest-jacobs-campaign/

Goal: To position Jacob's Cream Crackers as a product that enhances everyday moments

Claim: Bakes it Better

Media: TV, video on demand, social and digital channels

Summary: Boys+Girls has launched a new campaign titled 'Namaste' for Jacob's, part of the 'Bakes it Better' platform. The campaign features a film showing a mother welcoming her daughter home, highlighting how Jacob’s Cream Crackers help make everyday moments better. It follows the previously launched 'Dinosaur' campaign and emphasizes the realities of family life through humor and relatable scenarios.

Campaign Diaries

No Brand Diaries found.

Global

Boys+Girls spreads kids joy of Jacob’s

Brand: Jacob’s

Campaign: Bakes It Better

Source: https://marketing.ie/boysgirls-jacobs-ads-spread-joy/

Goal: To highlight the reality of family life and the joy Jacob's biscuits can bring to everyday moments.

Media: TV, VOD, social, and digital

Summary: Jacob’s new campaign ‘Bakes It Better,’ created by Boys+Girls, takes a humorous look at the everyday challenges of family life while showcasing how Jacob’s biscuits can make these moments better. The first film, ‘Dinosaur,’ tells the story of a father planning a dinosaur-themed birthday party for his daughter, who suddenly prefers unicorns, but still loves Jacob’s Mikados. The campaign aims to resonate with recognizable family truths and includes additional films, with ‘Dinosaur’ being the initial rollout across various media.

Campaign Diaries

No Brand Diaries found.

advertising biscuits family life humor