Campaign Diaries
Sheba launches the campaign ‘Ignored to Adored’ for those snubbed by their cats
Goal: To engage pet owners who feel ignored by their cats
Claim: No recognition matters if your cat ignores you
Summary: Sheba launches the campaign 'Ignored to Adored' targeting people who feel snubbed by their cats, highlighting that even achievements don't matter if your cat doesn't acknowledge you.
Campaign Diaries
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Cat Affection with Money Back Guarantee, Promises SHEBA
Source: https://www.media-marketing.com/vijesti/macija-naklonost-uz-povrat-novca-obecava-sheba/
Goal: Encourage cat owners to feed their pets more often.
Claim: Increased affection from your cat after feeding them SHEBA.
Media: Social media and local media
Summary: SHEBA's campaign 'Ignored to Adored' aims to increase customer loyalty among cat owners by promising greater affection from their cats after feeding them SHEBA products. The agency AMV BBDO developed the humorous campaign to address the common concern among pet owners about whether their cats love them. Featuring celebrities like Haley Lu Richardson and Sharvari, the campaign uses relatable humor and educational content around pet behavior to strengthen the bond between owners and their cats. It also emphasizes adapting to local markets and includes various promotional offers.
Campaign Diaries
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