A MINECRAFT MOVIE MEAL
Brand
MCDONALD'S
Entrant Agency
WIEDEN+KENNEDY
Category
Entertainment
Award
Bronze
Festival & Year
Cannes Lions (2026)
Case Study Details
McDonald’s has entered the Minecraft universe, and Grimace, Birdie and Hamburglar just spawned in the overworld. Get 1 of 6 new collectibles in A Minecraft Movie Meal. Available 4/1.
Presentation Board
VMETHER
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