AI DOESN’T KNOW

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝗠+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Send us your work on submission@goodadsmatter.com Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good-ads-matter/posts/?feedView=all Facebook: https://www.facebook.com/goodadsmatter 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ Visit Purpose Studios here: https://www.purposestudios.in/ Ask us your questions on hello@goodadsmatter.com Love can only be felt, not generated #GoodAdsMatter As we find ourselves in a world becoming more and more dependent on AI, Cadbury Dairy Milk Silk reminds us that it can never replace genuine human connection. Speaking about the insight behind the campaign, CCOs at Ogilvy India, Kainaz Karmakar and Harshad Rajadhyaksha, explain: “Most of our earlier work on Silk has been about expressing one’s feelings, but as we dug deeper into the behaviour of young couples, we discovered that their dependence on AI to act or express themselves is tremendous.” ‘Say It With Silk’ has been Cadbury Dairy Milk Silk’s long standing campaign, synonymous with expressing love and emotion. This latest film stays true to that legacy, unfolding through a wholesome montage of young couples and spotlighting moments where love is driven by human vulnerability, effort, and sincerity. The use of hand-held shots and dynamic frames, the film feels human and up close, visually reinforcing the fact that real love comes from human emotion. Country: India Year: 2016 Brand: Cadbury Dairy Milk Silk Brand Team: Nitin Saini, Parvathy Nair, Shikha Agrawal, Anjali Zarah Madan, Yash Desai & Manish Lohana Agency: Ogilvy India CCO Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak President & Head of Office: Hirol Gandhi Deputy Chief Strategy Officer, Ogilvy India: Ganapathy Balagopalan Sr. ECD & Copywriter: Akshay Seth Group Creative Director: Ganeysh Nayak EVP, Account Management: Abhijit Dube EVP, Strategic Planning: Bhakti Malik Creative Team: Zaid Warsi, Rohan Parab, Pooja Daga, Aavrutti Sharma &Shikha Gala Account Management Team: Parshuram Mendekar, Saee Takalkar & Abhishek Menon Brand Planning Team: Namrata Nandgiri & Puravi Nath Production Company: Good Morning Films Director: Shashanka Chaturvedi Executive Producer: Robin D’Cruz & Vikram Kalra Producer: Cornelia D’Costa DOP: Tapan Basu Production Designer: Manisha Khandelwal Associate Director: Kaushal Shah 1st AD: Sanjina Gadhvi Asso. Producer : Ojaswini Raheja, Aanchal Sharma Chief DA: Aparajita Agnihotri DA: Mahima Tagore 2nd ADs: Mitty, Shreyas Kattekari, Arnav Ahluwalia Line Producer: Sandip Thube Prod Manager: Parshuram Patil Gaffer: Mansoor Focus Puller: Abhishek Yadav Sound: Lobo Line Producer Goa: Shiva Baba Naik Location Manager Mumbai: Alkesh Singh Costume Designer: Indrakshi Pattanaik Costume Asst.: Shraddha Khaire & Adarsh Tripathi Makeup Artist: Shivangi Upadhyay & Danica Drego Hairstylist : Arbaz Nazeer Memon & Hemal Shah Set decorator: Tarannum Husein Set dresser: Ankita Parihar Art director: Ramesh Yadav / Hemlal Mahto Asst. art director: Prasanna Salagare Casting Director: Crackerjack Cast: Aryaan, Renaye Tejani, Khushal , Zuluk, Vaishnav Vyas, Shachi, Bishal , Tanishaa, Albert, Yashi, Reuel Pothan, Shreya, Piyeri & Abhishant Media Agency: Wavemaker India Singer: Regina Spektor Licensing: Warner Music India Private Limited 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended. Please mail us at contact@goodadsmatter.com or DM us on Instagram (https://www.instagram.com/goodadsmatter/) for any concerns, queries and content removal requests.