BOOKS

Cadbury’s New Classic Shows the Power of a Great Edit Our Ad Of The Week is the latest from Cadbury and VCCP, and once again they’ve scored Exceptional ratings on all our key Test Your Ad measures. But the most effective version is the edited one, and we look at why they made the right creative decisions when cutting the ad down in our exclusive write-up and report: https://system1group.com/ad-of-the-week/cadburys-new-classic-shows-the-power-of-a-great-edit