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Italy

Rossetto brings ‘Carefree Shopping’ to Sky with Coo’ee

Brand: Rossetto

Campaign: La spesa senza pensieri

Source: https://brand-news.it/brand/retail/rossetto-porta-la-spesa-senza-pensieri-anche-su-sky-con-cooee/

Goal: Strengthen brand positioning based on convenience, quality, and trust

Claim: Shopping without the need to chase offers and discounts

Media: Television, digital content, social media (Instagram, Facebook), landing page

Summary: Rossetto has launched the campaign 'La spesa senza pensieri' on Sky, created by Coo’ee, to promote its low and constant pricing policy on over 30,000 products. The campaign, which started in July 2026, includes a 30-second TV spot made with generative technology, point-of-sale materials, and digital content. Its social media strategy, active until December, includes an editorial plan and sponsored activities on Instagram and Facebook, alongside a dedicated landing page and updated corporate materials. The goal is to reinforce the brand's positioning, with positive initial feedback regarding brand awareness and recognition.