CHUPA CHUPS IMPOSSIBLE

Chupa Chups has launched its hardest-to-open lollipop ever — to introduce its easiest wrapper yet. In “Chupa Chups Impossible,” created by BBH London, the brand leans into years of online complaints about difficult packaging and turns them into a cultural moment. The campaign introduces a carbon composite “Final Boss” lollipop, encased in industrial-grade materials — blade proof, flame proof and nearly human proof — hiding a redesigned, easier-to-open wrapper inside. Influencers including The Hydraulic Press Channel were sent the Impossible lollipop to test its durability. But beneath the stunt sits something more strategic: – Social listening – Product development – Packaging engineering – Community engagement – Influencer activation Chupa Chups says the new wrapper will roll out globally by the end of the year. Campaign Credits: Client: Perfetti Van Melle Brand: Chupa Chups Agency: BBH London Chief Commercial Officer: Roel Nouws Executive Creative Director: Felipe Serradourada Guimarães #ad #creativity #design #marketing