COLORFOOD
Brand
AUCHAN
Entrant Agency
TBWA PARIS
Category
Design
Award
Bronze
Festival & Year
Cannes Lions (2026)
Case Study Details
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About Campaign:
Colorfood is a creative campaign by Auchan and TBWAParis that encourages children to build healthier eating habits through a simple idea: a balanced meal is a colorful meal.
Developed with support from nutritionists and health specialists, the initiative responds to growing concerns around childhood nutrition by making healthy eating easier for children to understand through play and visual learning.
The campaign extends across in-store activations, a music video, and social media, creating a consistent message that promotes balanced meals in an engaging way.
Read the full editorial feature on Campaigns of the World:
https://campaignsoftheworld.com/film-and-video/colorfood-auchan/
#publicawareness #healthcare #innovation
Credits
Campaign: Colorfood
Agency: TBWAParis
Brand: Auchan
AUCHAN Leads: Sandrine Burgat, Laurence Dang, Hélène Marot, Charlotte Desmarescaux, Jade Gailliez
TBWA Leads: Guillaume Pannaud, Olivier Rippe, Matthéo Pressmar, Maëva Jordan, Zoé Longuet, Lisa Delalande
Strategic Planning: Nicolas Orsoni
Executive Creative Director: Faustin Claverie
Associate Creative Directors: Lucie Vallotton, Vincent Cusenier
Art Director: Ronan Coursin
Copywriter: Alessandro Cerutti
Art Buying: Elise Kubler, Carine Galuffo
Illustration and Film: Alexandre Nart
Object Design: Clémence Germain
Production: Bruno Louis
Photographers: Blaise, Zoé
Lyrics and Music: Guillaume Aldebert
Arrangements: Christophe Darlot, Hubert Harel
Mixing and Mastering: Christophe Darlot
Publisher: Ah Bon Publishing
Sound Production: ELSE
Head of Music and Sound: Olivier Lefebvre
Music Supervisor: Ferdinand Huet
Sound Director: Ambroise Cabry
Business Affairs: Nefssetou Gassama
Head of Design: Kou Yang
Head of Production: Sandra Delfosse
Case Film Production: Pétronille Desforges
Camera Operator and Cast Direction: Coraline Bennetti
Electrical and Lighting: Colombe de Gonneville
Editing and Post-production: Carla Perret
Social Media Leads: Marceau De Bouteiller, Claire De Jaurias, Alex Jean-Baptiste
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Medium: https://medium.com/@COTW.official
Presentation Board
A ticking time bomb: in France, 1 in 5 children
is overweight or obese. By 2030, it will be 1 in 3.
Nutrition guidelines exist, but they are abstract
and difficult for children to understand.
Meanwhile, children naturally gravitate toward
beige food—pasta, fries, nuggets, chips, and more
—meals that lack diversity and color. The challenge
was simple: how could Auchan, one of France's
largest supermarket chains, use design to reshape
how children see food and make balanced eating
visible, intuitive, and playful for them?
PEOPLE REACHED
TEARS OVER FOOD
Together with nutrition experts and a product
designer, we created COLORFOOD—a playful,
modular food system that turns nutritional
balance into a visual and interactive experience:
six color-coded boxes representing different
food groups, each designed to hold carefully
portioned ingredients for children.
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cn
“Incredible
initiative.”
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MINISTRY
OF HEALTH
AND ACCESS
TO CARE
Liberty
Equality
Fraternity
The tray is arranged as a playful grid,
allowing the boxes to move and combine
like a puzzle. By completing the colors, children
build their own balanced meal. Form, color,
and modularity transform abstract nutrition
guidelines into something children can see,
touch, and play with. Through transformative
design, this system makes balanced eating
colorful and fun while actively changing
children's behaviors toward healthier habits.
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FisH = veGGies PRUIT.
Design with portions calculated by nutritionists In-store activation Playful method at home Method brought into schools Toolkit box sent to influencers
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BIB AGES. kA CLD MM TF M+] De Gorm Qerupi. WEES roastbriet°@ sony MUSIC amazonmusic yf DEEZER @ Spotify Music + TIDAL |ERVauTibeusic
