FATAL QUESTION

THE FATAL QUESTION O STREETDOCTORS “A powerful - 99 INSIGHT experience Medical professionals working in trauma, school teachers and youth-violence reduction units hear one [BIBIC] question from young people repeatedly, “where is a & NEWS there a safe place to stab someone?” It shows fear and ignorance, driven not by violent intent, but by the need to make violence survivable. Behind this lies a misconception: that the human body offers “safe” zones. “A life-saving workshop” Uby NEWS IDEA We flipped the question back on young people ina physically immersive experience so that they would discover the answer for themselves: there is no safe place to stab. “The Fatal Question” places a life-sized interactive human sculpture in schools and workshops. Teenagers are invited to point to a spot they believe would be safe to stab. When they do, a beam of light triggers real-life testimonies projected onto the body and wall: young victims who died from single stab wounds in that exact area. The visceral impact of interacting with a body, making a choice, then seeing the brutal consequence ensured the message landed. “Exposing dangerous myths” Sdn 46k 1800 +£15m KIDS REACHED IN WORKSHOPS SCHOOLS TAKING PART IN THE ROLLOUT EARNED MEDIA ______ iT | Targeted message that there is no safe place to stab True stories of real single stab fatalities National news story Playing out to 537 cinemas across the UK Bespoke classroom workshops developed