GAME ON BALL
Brand
TRUE HOCKEY
Entrant Agency
DENTSU CREATIVE
Category
Direct
Award
Bronze
Festival & Year
Cannes Lions (2026)
Case Study Details
www.youmark.it -
Presentation Board
BA : 5 . *
SHINING A LIGHT ON AN ISSUE © :
ERASING A CANADIAN TRADITION - Soe oD
od DAG
r- 1 MILLION NATIONAL MEMBERS.
PROTECTING CHILDREN
§ STREET HOCKEY “em CSus8s | crane vavoevero
4 ee THE MINISTER OF SPORT
y FIRING BACK AT GOOGLE & WAZE WITH THEIR OWN TECHNOLOGY
' (7
Google and Waze reroute traffic a F.
cnet
= +16m
ONLINE ENGAGEMENTS
‘WITHIN THE FIRST 4 WEEKS
‘WEREIN FAVOUR OF WAYFINDING APPS
AVOIDING RESIDENTIAL STREETS
+2em
WITH $0 SPENT
keeping cars ai
GEES PWHL scePtkes
