HE-MAN LIGHTNING ROD

AND INNOVATION COLLIDE. AVVISUAL SPECTACLE WHERE HAVE THE POWER! y NOSTALGIA, POP CULTURE BR ad LIGHTNING ROD. OTEMPO WE CONTEXT He-Man is the toy that became a cross-generational phenomenon. For his return to cinemas after almost 30 years, and the launch of our new toy collection, we needed to reignite that spark. So we turned to the very thing that gave him his power. lightning. WITH GIGANTIC HE-MAN TRANSFORMED INTO THE ULTIMATE HE-MAN OOH GTTRABALHADOR LIGHTNING ROD _ EXECUTION =. i 2 We built a giant He-Man lightning rod. Recreating his iconic / , pose, we placed it atop one of Sao Paulo's most recognizable ‘ buildings, where he raised his Power Sword to the sky, Then, we seeded the video every fan was waiting, for: CCTV footage 4 $ of lightning striking our He-Man's sword. Harnessing the ae ¢ ALEXANDRE MACKENZIE Sfig,pAULO 1 power lightning, we brought the Prince of Eternia to life.