HEINEKEN REAL FRIEND

Heineken - Real Friend (Case Study) | Campaign When Friend.com, an AI-powered “friendship” necklace, took over New York City, promising connection through technology, Heineken responded with something radically simple: a reminder that real friendships are made in real life. By transforming the necklace into a bottle opener and placing a single message in Times Square - “The best way to make a friend is over a beer” - the brand turned a cultural controversy into a human moment. Credits: - Client: Heineken - Advertising Agency: LePub NY - Holding Company: Publicis Groupe - Media Agency: Dentsu