IT’S TIME TO STOP!
Brand
BINGO GROUP
Entrant Agency
VIA MEDIA
Category
PR
Award
Bronze
Festival & Year
Cannes Lions (2026)
Case Study Details
Stop dealing with the same IT issues over and over again; it’s time to call BINGO on your biggest pain points.
If your business is constantly battling slow response times, unresolved tickets, poor communication, or ongoing cybersecurity concerns… you’re not alone. These common IT frustrations add up fast and they hold your team back from doing their best work.
At Excellent Networks, we help businesses eliminate these recurring problems with proactive support, clear communication, and solutions that actually stick.
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Presentation Board
— Media Coverage
VRIJEME JE
DA STANEMO-
I ZAUSTAVIMO NA
—_ Nah Hea iW
Femicide in Bosnia.and Herzegovina was a silent epidemic. More Sa Ne Vit MY, & ‘ ees
than 60 women were killed in six years, while petitions for legal yy) yy ff . NAUSTAMONISL
recognition stalled at 5,000 signatures. As the biggest f lee perry id
VRIJEME JE
‘ domestic company and national retailer — with two-thirds of its
9,000 employees women — Bingo recognised its duty to act.
~ Public Reactions
On March 8th, instead of discounts, Bingo paused business.
For 30 minutes, every store, warehouse and factory stopped.
The country’s largest employer turned into a protest machine,
transforming 230+ retail spaces into petition-signing booths.
Employees and customers stood together to demand
recognition of femicide in law.
— Influencer Support.
In just one week, 111,753 signatures were collected — 95%
in-store. Parliament recognised femicide in the Criminal Code
in July 2025. The action reached 5.2M people, with 400+ media
stories (€110,000 earned), 70k Social Media engagements
and 300,000 minutes of watch time. A supermarket pause
became a nationwide protest — and a historic legal change.
A supermarket pause became a nationwide protest — and a historic legal change.
