LITTLE BREAKS

( Little Breaks Hand-drawn reminders of how good a little break can feel. For70 years, KitKat has given the same advice: have a break. But in today’s world of noisy advertising, we decided to stop telling people and started showing them instead. Rather than adding to the noise, we turned to design, bringing an array of delicate hand-drawn characters to life within the iconic logo. Each one acting as a visual pause, peacefully prompting our audience to slow down, bringing the brand and the break closer than ever. JCDecaux Drawing hundreds of characters in each crop allowed us to find a balance. Using positions that showed complete comfort within the anatomy of the type but designed to stand out just enough to catch the eye of our audience.