MACBOOK NEO
Brand
APPLE
Entrant Agency
APPLE
Category
Design
Award
Shortlist
Festival & Year
Cannes Lions (2026)
Case Study Details
We got a quick first look at Apple’s new MacBook Neo, the company’s most affordable MacBook yet, and it’s already making a strong first impression. We’ve been waiting for Apple to make more-affordable versions of many of its products for years, and this looks and feels like the laptop that could make cheap Chromebooks and PC laptops feel like paperweights. Here’s everything I just learned about Apple’s new contender for the best laptop for the price-conscious among us.
---------------------
When you buy through our links, we may earn a commission
Check out the full review:
https://www.cnn.com/cnn-underscored/electronics/apple-macbook-neo-preorder
Check out our other reviews:
https://www.cnn.com/cnn-underscored
CNN Underscored IG:
https://www.instagram.com/cnnunderscored/
CNN Underscored TikTok:
https://www.tiktok.com/@cnnunderscored
Sign-up for the CNN Underscored newsletter and the CNN Underscored Deals newsletter to receive product reviews and deals straight to your inbox.
CNN Underscored newsletter: https://www.cnn.com/newsletters/underscored
CNN Underscored Deals newsletter: https://www.cnn.com/newsletters/cnn-underscored-deals
#cnnunderscored
#Apple
#MacBookNeo
#Neo
#MacBookPro
#iPadPro
#AppleReview
#TechReview
#LaptopReview
#TabletReview
#AppleSilicon
Presentation Board
@tim_cook
Mac just had its best launch
week ever for first-time Mac
| e i | re) N eo customers. We love seeing
“ 0 e the enthusiasm!
=
Tay a’y Ya aa
Amazing Mac.
Surprising price.
Context. Execution. Results.
When was the last time you noticed the launch of a
budget computer? Probably never. The category is a sea
of sameness, full of tech specs and low prices, vying
for attention.
“..these guys still have
it with the marketing.”
— Kara Swisher
@ MacBook Neo
Enter MacBook Neo. Born to blow boring out of the water,
with great performance, gorgeous colors, and macOS,
at a radical-for-Mac 599 USD. A product we've never
made before, for people we've never spoken to before,
in places we've never shown up before.
The fully integrated launch supported every possible
touchpoint, including international activations, Apple CC
retail stores, Apple channel partner stores, Apple.com,
packaging, advertising, and social. The identity system
included a bespoke typeface, motion language, product
wallpaper, and packaging design, all working in concert. 1 2
Our invitation to MacBook Neo went global. The result?
The most searched new Mac in history, and the best launch
week ever for first-time Mac customers. SF Pro Ultra Soft
aa’. wa
