NATURE UNPLUGGED

Mineral Water Velingrad - nature unplugged (Case Study) | Campaign In a world where even “nature sounds” are fake, Velingrad Mineral Water — sourced from Bulgaria’s wild Rhodope Mountains — created Nature Unplugged, a 24/7 livestream of real, untouched sound from nature. No loops. No music. No algorithms. Just one microphone capturing life as it happens. The project turned the brand’s origin into a living sound experience — proving that when everything feels artificial, authenticity still speaks loudest. Credits: - Client: Velingrad/ Mineral Water Velingrad - Agency: proof. - Production Company: pudding