NO FRAME MISSED

“Action Mode, a bad designed to steady a ~shaky footage, became a lifeline for people with Parkinson's” S Forbes Context Parkinson's is one of the fastest-growing neurological diseases worldwide. Today, more than 10 million people live with it. For them, having the autonomy to capture their own memories is nearly impossible — | because of tremors. J Idea How to shoot stable videos with hand tremors A practical guide to help institutions and patients make the most of Action Mode. es: LIFE " a4 In partnership with NGOs, Action Mode is making its way into Parkinson's permanent treatment protocol. Rather than launching a new feature we found an unexpected fia” How an existing iPhone feature was reimaginedas a deeply Acton Mode, a camara fete tat personal experience for millions of people with Parkinson’ S. into. tool that ane with hand tremors to capture their fleeting daily moments. a ee Creators with Parkinson's can now share their work on the largest stock footage platform. 1, co o” @Limoncasillas It's beautiful when technology solves real problems. — - | woot ir oe = N 4 J y Catriona Kinnevey As someone living with Parkinson's, | was genuinely moved to see a brand acknowledge the challenges we face. Filmmaker Brett Harvey is back behind the camera with a film released to an audience of 36 million. “Apple shows how Action Mode can empower “How iPhone Action Mode helps those living with Parkinson's disease” Parkinson's sufferers capture steady moments” ' $ 0 HIGHEST Earned Media Media spent Accessibility search The Telegraph Bota Value in Apple's history