PLAYA TECATE ACCESS

MEXICO'S BEACHES WERE PRIVATIZED. alt OPENED THEM ae EVERYONE restaurants have-been closing spend and conditions from tourists and locals just to enjoy it. A problem that has escalated to point where, today, some coastlines have only one public access point every 100 km. IDEA Tecate partnered with beachfront bars in Mexico's most touristic destination (Tulum) and turned _ them into Playa Tecate Access: a network of free entrances to the beach. Anyone could walk in, cross the bar and reach the sea with no cover charges, no minimum spend and no conditions whatsoever. The beach had always been everyone's, We just gave it back. Little MILENIO. gush & ] 22% LIDERES “ppt Merca20 OOF) Gimiio as — Portada oLajornada AdAge €1 Congresista @)Racioformula /vs infobae NO; FOM SELFINANCIERO jnSiDER EXCELSIOR ~@)MUSE AGEN = reastbrief Endirecto ctrl dlandty. comesGjpeaes (firme SST CRONICA: PRODU G@Breting Guanajuato Press Latinspots SEL DNOMISTA vaLoR ‘COMPARTIDO Sy NEW BEACHES COMING SONG MARKETING ©xpok miradas! M: F NOTIDIRS