POETRY OF THE FACTORY

WS sisecam Poetry ofthe Factory Can people... © actually be moved by some factory videos? Sigecam, one of the world’s top five glass producers, was expanding its social media presence to a global English speaking audience. But how does an industrial giant introduce itself without resorting to the formulaic B2B content everyone scrolls past? The challenge was clear: Make factory footage compelling. This bottle had dreams but quality controlnad other plans. Cocky silica sand gets told by soda ash! Newborn bottle gets frustrated for getting miscoloured, 5 lil ib ile QD Kemenjero Our solution: give every production process its own voice. Original scripts and lyrics for ten films, each in a different genre. Rap battles between raw materials. Folk ballads for départing glass sheets. Romantic duets between robots and glass. Philosophical monologues in mould workshops. @ erverten .%210 7 »%1068 O2%301 Q.%476 Turns out, industrial content can move people. If you give it a voice worth hearing Drop... Blow... Bloom, Round and round the endless game. The body of the factory Will someone breathe a runs on fire. The brain heart on me and call it runs on data home? Themoulddon'tneedthe Whatoncewasamolten glass factory never credit. Itjust needs the river yields toa cooling sleeps. hold the ideal breeze. When beautiful glass sheet finally meets strong steel arms