PUT AI TO WORK FOR PEOPLE

Brand
SERVICENOW
Entrant Agency
SERVICENOW
Category
Creative B2B
Award
Shortlist
Festival & Year
Cannes Lions (2026)

Case Study Details

Ready to go from AI chaos to control? See, manage, and orchestrate AI in every corner of your business so you can put AI to work for people.

Presentation Board

Results 1X Unaided Awareness Growth. Yes, really. From FY24, 22.3% in Q1 2026 across: every singh | ) | oa +21% | Revenue Growth From FY25, $12.883B Fa Kantar BrandZ Climbed the ranking from debut: #53 in 2024 Audience The people who decide what Aland technology their company bets on. A +) Insight ; ai ; Al should work for people, not "a p Ly a the other way around. = se | - | 32B, we looked to B2C and rana Acast of characters, each reflecting a distinct member of the B2B buying group, joined our fictional CEO Idris Elba. Together, they carried the story ok: characters and ponsisteucy across every channel, every function from brand to demand.

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