PUT AI TO WORK FOR PEOPLE
Brand
SERVICENOW
Entrant Agency
SERVICENOW
Category
Creative B2B
Award
Shortlist
Festival & Year
Cannes Lions (2026)
Case Study Details
Ready to go from AI chaos to control? See, manage, and orchestrate AI in every corner of your business so you can put AI to work for people.
Presentation Board
Results
1X
Unaided Awareness
Growth. Yes, really.
From FY24, 22.3% in Q1 2026
across: every singh
| ) | oa +21% |
Revenue Growth
From FY25, $12.883B
Fa
Kantar BrandZ
Climbed the ranking
from debut: #53 in 2024
Audience
The people who decide what
Aland technology their
company bets on.
A +)
Insight ; ai ;
Al should work for people, not "a p Ly a
the other way around. = se |
- |
32B, we looked to B2C and rana Acast of characters, each reflecting a distinct member of the B2B buying
group, joined our fictional CEO Idris Elba. Together, they carried the story
ok: characters and ponsisteucy across every channel, every function from brand to demand.
