SOUND OF HOME.FM

The Cola-Cola Company - Sound Of Home.FM (Case Study) | Campaign Every Christmas, thousands of Overseas Filipino Workers in Australia spend the holidays working far from their loved ones. For many, home is financially out of reach as they sacrifice everything to support their families. In 2025, Coca-Cola decided it was time to give something back. Partnering with SBS, Coca-Cola created SoundOfHome.FM — a 24-hour radio station that aired on Christmas Day, broadcasting heartfelt messages, carols and thank-yous from families across the Philippines to their loved ones in Australia. A love letter in audio form, this unforgettable broadcast helped love find its frequency. In the weeks leading up to Christmas, Coca-Cola traveled across the Philippines with a recording caravan, inviting families to leave personal messages for the OFWs they miss — voicing the words that so often go unsaid. Then, on December 25th, those voices aired live across Australia, turning radios into lifelines to home. A powerful film captured raw reactions from OFWs — mechanics, kitchen hands, nurses and more — caught mid-shift by messages that travelled thousands of miles to reach them. Most Christmas campaigns tell stories of togetherness. This one created it — live, in real time, across countries. When the silence of distance was loudest, Coca-Cola filled it with the sound of home. Credits: - Client: The Coca-Cola Company, Manila - Advertising Agency: Ogilvy Singapore / Australia / Philippines - Music/Sound Company: Music + Sound - FVSE - Production Company: Aw Studio - Production Company: Hogarth Worldwide - Media Agency: WPP Media