SPICY HURTS REAL GOOD WITH SPRITE

Sprite - HURTS REAL GOOD (Case Study) | Campaign Sprite flipped the spicy food script. Instead of cooling the burn, “Hurts Real Good” celebrates the spicy sensation — positioning Sprite as the drink that intensifies the thrill of spicy food. Built for a generation that chases flavour, the campaign turns spicy food into spectacle, transforming pain into pleasure through bold storytelling, visceral craft, and sensory-driven film. Credits: - Client: The Coca-Cola Company - Brand: Sprite - Advertising Agency: Ogilvy X WPP OpenX, Singapore - Production Company: Hamlet - Sound Design Company: FVSE