THE FANDOM COMEBACK

“TITANIUM'S FANS WERE A PHENOMENON == “THIS WAS TE TTANIUN'S = / G: 4 HE CAMPAIGN STARRING THAT WAS IMI IMPOSSIBLE TO IGNORE” FOMO STRATEGY” bs) ae . IT’S COMMUNITY DESIGN” THEIR FANS” BTErANSION + FIST@MPANY + i + adn - + YEL ECONOMISTA + iumbackalead see ng Tecate Tita al so gotten pemi@cene poate pew Tecate Tham, comiee ci? Cen ann come Pease bring Tecate Titan See cae ran as sich 89% e: Ears backida @coneratocte einecatecte ©00@ etleecebo ate those of us who got to chnk ea By Sn A pees Ish pected Tet sonmmeiact er nods Tecate Tanum 0 Tecate Titanium the should rng itback fy sine SCoresstacate why id Tecate Qaiee fart forget the days when we 2 Tew @Cenezteate a FT oe Oo: Horst forget tastier? | | "Gab? comeback @CenecaTecate Bring tbe ya apse weokend, no doubt tnd ANI oF TITA ry Alp be IDEA WE TRACKED SIX YEARS OF SOCIAL MEDIA CONVERSATIONS LOOKING FOR THE PEOPLE WHO HAD ASKED BACKGROUND uur vanoruoman ee earanaanae( +6L8MSOCAL MEDIA e 92% | 22.5K i. 2M CANS SOLD FOR TITANIUM'S RETURN THE MOST. WE FOUND THEM, CONTACTED THEM AND INVITED THEM 10 BECOME CONVERSATION. FOR Sx YEARS, THOUSANDS OF MEXICANS KEPT ASKING FOR IT BACK THROUGH | L | TWEETS, COMMENTS AND MEMES. YOU ONLY HAD TO SEARCH TECATETTANIM" TO ND YEARS OF | IMPRESSIONS INTERACTIONS | POSITIVE | MENTIONS IN21 DAYS THE FACES OFS COMEBACK THESAME PEOPLE WHO HAD SPENT YEARS POSTING "BRING BAK TECATE . COMING Pre. ‘SENTIMENT TITANIUM" APPEARED IN THE ADS, WERE THE FIRST TO ANNOUNCE IT WAS BACK AND SPARKED A WAVE PPLE SS TE SE TG eT Law § OF ORGANIC CONVERSATION ON SOCIAL MEDIA THAT BECAME A PHENOMENON ACROSS MEXICO. Hi Solde México Adlatina SS ELFINANCIERO/Merca20 LIDERES CDMX PRODI puamasurF InformaBTE €¥Znoncas «= AN 4D LatinSpots “oti ABC ELHERALDO smaNana publimetre FST@MPANY MARKETERS @ELECONOMISTA ContraRéplica yySiDER €l Congresista roastbrief REPORTE