THE INEVITABLE SWAP
Brand
ADIDAS
Entrant Agency
ADIDAS
Category
Audio & Radio
Festival & Year
Cannes Lions (2026)
Case Study Details
Adidas waited for the new season to clap back at Converse. On Friday morning, adidas posted an 80-second video where comedian Katt Williams dropped an NSFW rant aimed squarely at Converse and Shai Gilgeous-Alexander.
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