THE KOLHAPURI
Brand
KALAPURI
Entrant Agency
VML INDIA
Category
Print & Publishing
Award
Shortlist
Festival & Year
Cannes Lions (2026)
Case Study Details
The story of Kolhapuri Chappals is not just about footwear—it is about 800 years of tradition, craftsmanship, and cultural identity.
With the creative support of VML, Kalapuri Foundation presents a beautifully crafted coffee table book that captures the rich history, intricate processes, and timeless legacy of this iconic Indian craft.
This initiative has been made possible with the support of L&T Technology Services (LTTS) through their CSR program, which has been instrumental in reviving Kolhapuri chappals by empowering artisans, building infrastructure, and enabling sustainable livelihoods.
📖 This book is a tribute to the artisans.
👣 This journey is a step towards preserving heritage.
🇮🇳 This story belongs to Bharat.
Check the book below
https://kalapuri.com/products/kolhapuri-chappal-heritage-book
#kolhapurichappal #IndianCrafts #MakeInIndia #VocalForLocal #HandmadeIndia #CraftRevival #ArtisanStories #SustainableFashion #Kalapuri #CSRImpact #LTTS #IndianHeritage #SlowFashion #RuralEntrepreneurship #SocialImpact #Handcrafted #AtmanirbharBharat #SupportLocal #Craftsmanship #IndiaCulture #viral #viralvideo
Presentation Board
The story sparked global conversation, and in February 2026 Prada announced a Kolhapuri-inspired collection
made in India, turning misappropriation into collaboration and bringing recognition to the artisans behind the craft.
The New York Times
— Fashion Section
—
A handmade B6dkedocumenting
the craft’s thousand-year history, its artisans,
and their families and deliver€d it to Prada as an
invitation to recognise.thé makers.
