THE LAST LAUGH

Brand
COMEDY CENTRAL
Entrant Agency
AFRICA CREATIVE
Category
Audio & Radio
Festival & Year
Cannes Lions (2026)

Presentation Board

HISTORY LESSON 70 years ago, a man named Charley Douglass, recorded an audience's laughter and created the Laugh Machine: That machine has been used for decades across countless TV shows. Because of that, audiences have been hearing the same canned laugh tracks in most television programs, including many of Comedy Central's biggest shows. SETUP When Comedy Central Brasif, one of the brands most assoGiated to laugh-track-driven shows, was moved from pay TV to streaming, everyone assumed we were dead Isn't that absurd? PUNCHLINE ss, We went even more absurd and turned the biggest symbol of TV comedy intosomething new: an absurd laugh library builtfrom the most bizarre lalighs ever. COMEDY Oe . [o Sofa} ifetufo— oowntonn x we T= © sicsuesnonrs. a_») ae ad a, ' ~ ry aos AROYALIY-FREE LAUGH TRACK STOCK, = =a) 0 DOWNLOAD, COMBINE AND CREATE YOUR OWN BIZARRE LAUGHS NEW INSANE OL iTeiucne §=— FOZOOOO Giese Te GR ASO tive thers THAT TLAUGH ISSO CONTAGIOUS IT'D WAKE PEOPLE UP IN A CEMETERY*® @FIVIL WE HELD AUDITIONS TO FIND THE WEIRDEST LAUGHS (eevee) (evesieor) INSANE LAUGH TRACKS WERE ADDED IN TIKTOK FOR CREATORS TO USE IN THEIR CONTENT S2 bt inn JBURYING THE ABSURD RUMOR OF OURJDEATH WITH ABSURD NEW SLAUGH TRACKS

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