THE LAST LAUGH
Brand
COMEDY CENTRAL
Entrant Agency
AFRICA CREATIVE
Category
Audio & Radio
Festival & Year
Cannes Lions (2026)
Presentation Board
HISTORY LESSON
70 years ago, a man named Charley Douglass,
recorded an audience's laughter and created
the Laugh Machine: That machine has been
used for decades across countless TV shows.
Because of that, audiences have been
hearing the same canned laugh tracks in
most television programs, including many
of Comedy Central's biggest shows.
SETUP
When Comedy Central Brasif, one of the
brands most assoGiated to laugh-track-driven
shows, was moved from pay TV to streaming,
everyone assumed we were dead
Isn't that absurd?
PUNCHLINE ss,
We went even more absurd and turned the
biggest symbol of TV comedy intosomething
new: an absurd laugh library builtfrom the
most bizarre lalighs ever.
COMEDY
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AROYALIY-FREE LAUGH TRACK STOCK, = =a)
0 DOWNLOAD, COMBINE AND CREATE YOUR OWN BIZARRE LAUGHS
NEW INSANE
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THAT TLAUGH ISSO CONTAGIOUS
IT'D WAKE PEOPLE UP IN A CEMETERY*®
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WE HELD AUDITIONS TO FIND
THE WEIRDEST LAUGHS
(eevee)
(evesieor)
INSANE LAUGH TRACKS WERE
ADDED IN TIKTOK
FOR CREATORS TO USE
IN THEIR CONTENT
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JBURYING THE ABSURD RUMOR OF OURJDEATH WITH ABSURD NEW SLAUGH TRACKS
