THE SPONSORED TRUTH

SAMSUNG presents: C The Truth Q) The first ever Google search ads written by the people, for the people. sponsored 1in 2 smartphone purchases start with a Google search. Which is why brands spend billions ies instagt on search ads. Yet, 97% of them get ignored. ronson | or bY itsvincent_ Because when people research phones, they don’t soo really does ™ trust bot-written brand ads. They trust each other. spores . “as x by sofeashi? So, we let the people write the search results. “ 7 personal sh ° a am-worthy by jestinn ‘ , Sf sored Ahing iS possible DY imfzt io Any py cherylicious we) psi W We invited the public to share their honest thoughts re it about Galaxy Z Fold7. Our system then captured, Bid whe f filtered, categorised and turned their comments into tal or Vou 4 Google-compliant headlines at scale. Soon, people began sharing their own search ads on social too. pretty but pricey E to phuise sponsored stra &thi0 by glligon_pnul By handing overthe search results to the public, we turned an ignored ad space into a channel that drives participation, affinity and sales impact. VS 80% BENCHMARK VS AVERAGE CAMPAIGN PERFORMANCE 30% INCREASE FROM DURING CAMPAIGN PERIOD PREVIOUS SEARCH CAMPAIGN