THE WIZARD OF OZ AT SPHERE

BACKGROUND Sphere brings wonder to the world with a new formof entertainment — one where stories aren’t Contained to a ser audiences don't just watch, they're in it, % a if es i a ; ts si TICKET REVENUE IDEA i aa We transformed the 1939 classic by expanding the verter Oy i beyond the frame into a living, immersive world. Using AI to... . extend environments, restore lost detail, and generate performances that were previously outside the frame, we erased the boundary between audience and screen. Combint with 4D and multi-sensory storytelling, audiences fe were traveling alongside Dorothy down the Yellow EXECUTION a To build a world at this scale, we heel io develop a ara ss technologies. Super Resolution, outpainting, and pe: Son, i x : ni >, i |"You've likely seen the Wizard, generation expanded every frame beyond its inact a ss ee ee cs a ei a : 7 er like this” boundaries - extending environments, deepening detail E ‘ “Eee i : : Oe Bi Cacee : ei oe bringing scenes to life in unprecedented 16k clarity ac! hi : % Sphere’s 160,000 sq ft canvas. Us A fully rebuilt score, spatialized across 167,000 spocene allowed audiences to hear movement through space and feel it through their bodies. 4D effects and infrasound haptics translated onscreen moments into physical sensation, amplifying emotional impact. The result: a seamless fusion of visuals, sound, and ser that immersed audiences like never before, pioneering an advanced experiential art form made possible through Al, reshaping entertainment possibilities for brands, artists, — and storytellers. Pad ! 4 OUTPAINTING PERFORMANCE GENERATION AD EFFECTS a7 . : = = = INFRASOUND HAPTICS EXOSPHERE CAMPAIGN Outpainting extended the Land of Ozto _ Performance generation brought 4D effects put you inside the twister with Every seat was/programmed with The journey began outside with 38 unique We created a larger-than-life campaign fill the 160,000 sq ft canvas, expanding characters outside of the frame to life, high force wind and leaves. Audiences infrasound haptics to heighten'each — > pieces on Sphere’s outer screen - the that sparked curiosity with the promise environments and filling in partially extending their actions beyond the were immersed with bursts of fire, snow, beat of the story and immerse you. _/ Exosphere - inviting audiences to step that The Wizard of Oz at Sphere would visible characters. camera's original field of view while and falling foam apples, putting them on more deeply. further into the Land of Oz. truly be “More Than You Can Imagine.” remaining true to the film's intent. the Yellow Brick Road™.