VISION PULSE: SIGHT BEYOND SEEING

Brand
HYUNDAI
Entrant Agency
PAULUS
Category
Design
Award
Bronze
Festival & Year
Cannes Lions (2026)

Case Study Details

현대자동차그룹이 세계 최초로 개발한 첨단 센싱 기술로 어린이들의 안전한 통학을 돕습니다. 운전자는 차량 사각지대에 있는 어린이를 실시간으로 정확하게 파악하고, 어린이는 낮에도 밤에도 키링과 무드등을 통해 안전하게 보호받을 수 있습니다. 보이지 않는 어린이도 느낄 수 있는 기술 ‘비전 펄스(Vision Pulse)’를 소개합니다. 현대차그룹은 기아PBV컨버전센터, 부산항만공사 등과 협업해 비전펄스를 시범 적용하고, 작업자가 더 안전하게 일할 수 있도록 기술을 개발하고 있습니다. Hyundai Motor Group’s world’s first advanced sensing technology helps ensure safer school commutes for children. Drivers can locate children in blind spots in real time, while children are protected day and night with key tags and lights. Introducing ‘Vision Pulse’ – a technology that allows drivers to sense children beyond seeing Hyundai Motor Group is piloting Vision Pulse with Kia PBV Conversion Center and the Busan Port Authority to develop solutions that help workers operate in safer environments. 비전 펄스 자세히 알아보기 ▶ https://www.hyundaimotorgroup.com/ko/story/CONT0000000000200735 #현대자동차그룹 #비전펄스 #주행안전기술 #HyundaiMotorGroup #VisionPulse ----------- The Future of Connected Life Connecting to the Future - 미래를 만나는 가장 빠른 채널 현대자동차그룹 유튜브 ▶채널 구독하기 https://www.youtube.com/user/HyundaiLive?sub_confirmation=1

Presentation Board

HYUNDAI MOTOR GROUP vis | ie | KEYRING DESIGN & FEATURES BY DAY s Inspired by Korean keyring culture, UWB Tag is designed for ease of carry throughout the day. 500 Children get injured in traffic accidents within school zones every year. © BYNIGHT | To encourage regular charging, UWB tag doubles as a mood lamp when plugged in for the night. j SITUATION PROBLEM INSIGHT Existing safety technologies such as cameras and LiDAR rely on visual detection, They can only recognize what is visible. However, these technologies fail to detect children in blind spots, behind walls, or between parked vehicles where line-of-sight is obstructed. Ultra-Wide Band Waves (UWB) based systems are commonly used in smart phones to locate hidden electronic devices with high precision. If this same technology can find lost objects beyond obstacles, it can also be adapted to detect unseen children and prevent real-world accidents. The biggest danger facing Korean school children every day is their own school bus. Most accidents take place in school zones at very low speeds or while children are getting ‘on or off. That's because children are small and often hidden from the driver's direct line-of-sight, creating invisible risks even in environments designed for safety. | HOW IT WORKS Tag carried by child Anchor installed on the school bus App interpreting information received from Keyring Tag and Bus Anchor to calculate collision risk and visualize information 89 | IN-APP DUAL VISION MODE Bus visualization automatically toggles between In-Cabin and Out-of-Cabin view based on whether the bus is moving or stationary. |3 LEVEL ALERT SYSTEM Left 9.8m Front 5.8m Right 1.2m ee 5 e Alert Level determined by approach speed rather than proximity to the bus, ensuring immediate attention is given to the child most likely on a collision course with the bus. SOLUTION VISION PULSE is a UWB-based traffic safety system in which tags carried by children and anchors installed on the bus exchange data in real-time. This data is visualized through an app for the bus driver, The algorithm tracks up to 40 moving objects at a time, enabling scalable applications in traffic safety, disaster rescue, industry, and autonomous mobility.

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