WILL SHAT

Kellogg's Raisin Bran - Will Shat (Super Bowl Commercial 2026) Kellogg’s Raisin Bran made its Super Bowl LX (2026) debut with "Will Shat," a comedic, space-themed spot starring 94-year-old William Shatner. Created by VaynerMedia, the ad promotes high-fiber digestive health, framing the cereal as a post-game "reset." The campaign included a viral "staged paparazzi" teaser of Shatner eating cereal in his car. Viral Strategy: VaynerMedia created, VaynerMedia reports, "staged paparazzi" photos of Shatner in LA traffic to create organic pre-game buzz. Debut: This marked Kellogg's Raisin Bran’s first-ever Big Game appearance after a 15-year absence for the company. Placement: The spot aired nationally during the game on NBC and Peacock. Credits: - Client: Kellogg’s - Brand: Kellogg's Raisin Bran - Agency: VaynerMedia - Production Partner: Park Pictures - Featured Talent: William Shatner ("Bran Ambassador")