Campaign Diaries
DiscoverIreland.ie Signs Up as Sponsor of The Traitors Ireland
Source: https://www.adworld.ie/2026/07/17/discoverireland-ie-signs-up-as-sponsor-of-the-traitors-ireland/
Goal: To connect with audiences and inspire travel experiences in Ireland.
Claim: DiscoverIreland.ie connects with an engaged audience through one of the country’s biggest television events.
Media: Television, audio, social media, RTÉ Player, RTÉ Radio 1
Summary: DiscoverIreland.ie, owned by Failte Ireland, has signed up as the new sponsor for the second series of The Traitors Ireland, featuring 240 credited stings in episodes and across various media platforms, aiming to inspire audience engagement and travel experiences in Ireland.
Campaign Diaries
No Brand Diaries found.
DiscoverIreland.ie backs new Traitors
Source: https://marketing.ie/discoverireland-ie-sponsors-traitors-ireland/
Goal: To promote DiscoverIreland.ie through sponsorship of a reality TV show.
Media: RTÉ One, RTÉ One +1, RTÉ Player, TV, audio, social media
Summary: DiscoverIreland.ie, sponsored by Fáilte Ireland, will back the return of The Traitors Ireland on RTÉ One and RTÉ Player. The sponsorship includes 240 credited stings, live broadcasts, and promotional appearances across various media channels. The show features contestants in a psychological game of deception for a cash prize of up to €50,000.
Campaign Diaries
No Brand Diaries found.