PepsiCo

Comments off | By · July 20, 2026

Campaign Diaries

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Global

Jonnie Cahill from PepsiCo on How to Modernize Sponsorships and Increase Fan Engagement

Brand: PepsiCo
Campaign: Lay’s FIFA World Cup Initiatives

Source: https://www.adlatina.com/publicidad/cmo-modernizar-los-patrocinios-y-aumentar-la-participacin-de-los-fans-con-jonnie-cahill-de-pepsico

Goal: Enhance consumer experience through brand sponsorships

Media: WhatsApp and group viewing activities

Summary: Jonnie Cahill, the Chief Marketing Officer of PepsiCo International Foods, discusses in an Ad Age podcast how the brand is modernizing its sponsorships. He emphasizes the importance of improving consumer experience, particularly through Lay's initiatives during the FIFA World Cup, which included innovative group viewing events and a WhatsApp experience. Cahill also shares insights on balancing brand evolution with maintaining core brand values.

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consumer experience FIFA World Cup marketing sponsorship
Published: July 20, 2026
Tracked Brands
PepsiCo (1)
Brand
PepsiCo Campaign: Lay’s FIFA World Cup Initiatives Source: https://www.adlatina.com/publicidad/cmo-modernizar-los-patrocinios-y-aumentar-la-participacin-de-los-fans-con-jonnie-cahill-de-pepsico Goal: Enhance consumer experience through brand sponsorships Media:...