Campaign Diaries
Premiere: Naranja X invited to immortalize the GOAT on fans’ shirts
Goal: To immortalize the legacy of the greatest of all time in fans' shirts during the tournament.
Claim: The GOAT already occupies an indelible place in football history.
Summary: The 'GOAT Infinito' campaign by Naranja X aims to celebrate the legacy of the greatest of all time in football by allowing fans to permanently carry it on their shirts. Through this initiative, fans are invited to commemorate the captain's achievements during the tournament, as the shirt symbolizes shared memories and emotions among the Argentine people. Julieta López from Naranja X emphasized the importance of understanding what truly matters to people during significant moments, while Lucila Castellani stated that legends become eternal, and the symbol created embodies this sentiment.
Campaign Diaries
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