Naranja X

Campaign Diaries

Argentina

Preview: Naranja X teamed up with Isla Buenos Aires to present ‘Shared Accounts, Clear Accounts’

Campaign: Cuentas compartidas, cuentas claras

Source: https://www.adlatina.com/publicidad/preestreno-naranja-x-junto-a-isla-buenos-aires-presentan-cuentas-compartidas-cuentas-claras

Goal: To highlight friction in financial management among relationships with humor.

Summary: Naranja X introduces its new campaign 'Cuentas compartidas, cuentas claras' featuring Jimena Barón and Matías Palleiro. The campaign humorously addresses everyday financial frictions in relationships while showcasing the fintech's solution for managing money among multiple people simply and transparently.

Campaign Diaries

No Brand Diaries found.

Argentina

Corbelle, Repetto, and Castellani: ‘We seek a creative idea where, if the brand is removed, the story doesn’t work.’

Brand: Naranja X

Campaign: Archivo X

Source: https://www.adlatina.com/publicidad/buscamos-una-idea-creativa-donde-si-sacas-la-marca-la-historia-no-funciona

Goal: Create a branded content series that integrates the brand into the story.

Media: Digital series

Summary: The article discusses the development of 'Archivo X', a vertical fiction series created as branded content for the financial brand Naranja X. The creative team at Shorta emphasized the importance of embedding the brand within the narrative, aiming for it to be a crucial element rather than a mere advertisement. The series seeks to humanize the brand and engage audiences more deeply than traditional advertising formats.

Campaign Diaries

No Brand Diaries found.

advertising branded content storytelling

Argentina

Pre-screening: Naranja X and Shorta present ‘Archivo X’, a vertical series that will be seen in Latin America

Brand: Naranja X

Campaign: Archivo X

Source: https://www.adlatina.com/publicidad/preestreno-naranja-x-y-shorta-presentan-archivo-x-una-serie-vertical-que-se-vera-en-latinoamrica

Goal: To explore new ways to connect with audiences through integrated storytelling.

Claim: A new form of dialogue between a brand and its audience.

Media: Vertical micro-series for mobile devices

Summary: Naranja X and Shorta have launched 'Archivo X', a vertical micro-series designed for mobile consumption, consisting of 31 episodes that integrate the brand organically into the story instead of using traditional product placement. This initiative aims to innovate brand-audience interaction through authentic storytelling.

Campaign Diaries

No Brand Diaries found.

branded content vertical series

Argentina

Premiere: Naranja X invited to immortalize the GOAT on fans’ shirts

Brand: Naranja X

Campaign: GOAT infinito

Source: https://www.adlatina.com/publicidad/preestreno-naranja-x-invit-a-inmortalizar-el-goat-en-su-camiseta-a-los-hinchas

Goal: To immortalize the legacy of the greatest of all time in fans' shirts during the tournament.

Claim: The GOAT already occupies an indelible place in football history.

Summary: The 'GOAT Infinito' campaign by Naranja X aims to celebrate the legacy of the greatest of all time in football by allowing fans to permanently carry it on their shirts. Through this initiative, fans are invited to commemorate the captain's achievements during the tournament, as the shirt symbolizes shared memories and emotions among the Argentine people. Julieta López from Naranja X emphasized the importance of understanding what truly matters to people during significant moments, while Lucila Castellani stated that legends become eternal, and the symbol created embodies this sentiment.

Campaign Diaries

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Argentina campaign Football memorial