Campaign Diaries
Saatchi & Saatchi and Purple Brain take home Gerety Awards 2026 wins
Source: https://campaignme.com/saatchi-saatchi-and-purple-brain-take-home-gerety-awards-2026-wins/
Goal: Raise breast cancer awareness
Summary: Saatchi & Saatchi Middle East & Africa won a Gold at the 2026 Gerety Awards for the LumpDolls campaign, designed for Carrefour Tunisia to promote breast cancer awareness through traditional Sejnane clay dolls. The campaign also received recognition at other prestigious awards, including a Cannes Lions and a D&AD shortlist. Additionally, Purple Brain earned a Bronze for the A Vision, Inherited campaign related to Saudi Vision 2030.
Campaign Diaries
No Brand Diaries found.
Carrefour renews over 500 products to help families at the start of the school year
Source: https://pub.be/fr/carrefour-renouvelle-plus-de-500-produits-pour-aider-les-familles-a-la-rentree/
Goal: To help families with their back-to-school needs
Summary: Carrefour has renewed over 500 products to assist families as they prepare for the back-to-school season.
Campaign Diaries
No Brand Diaries found.
Carrefour accelerates in Spain: generated 5.726 billion in the semester and grew by 2.7%
Goal: To enhance retail excellence and customer focus
Summary: Carrefour achieved a revenue of 5.726 billion euros in Spain for the first half of the year, marking a 2.7% increase compared to the same period last year. The company opened 44 new stores, growing its total to 1,654, and expanded its customer base in the Club Carrefour to over 11 million members. The group's net profit reached 30 million euros, rebounding from a loss of 400 million euros a year earlier. The success is attributed to a sustained growth in fresh products, strong performance in convenience formats, and e-commerce activities, demonstrating robust growth in a favorable market environment.
Campaign Diaries
No Brand Diaries found.
