Campaign Diaries
Decathlon goes off the beaten path with a life-sized treasure hunt
Source: https://www.cbnews.fr/marques/decathlon-sort-sentiers-battus-avec-chasse-au-tresor-grandeur-nature
Goal: To engage participants and promote Decathlon's brand experience beyond its stores
Media: Vol, social media, localized DOOH
Summary: Decathlon celebrated its 50th anniversary by launching a large-scale treasure hunt across France from August 8 to 31. Participants searched for hidden QR codes in iconic locations while engaging in various sports activities. An interactive map facilitated the search, attracting nearly 110,000 users. The campaign was executed in collaboration with BETC and involved Havas agencies for media planning and visibility.
Campaign Diaries
No Brand Diaries found.
Decathlon Gamifies Dog Walking
Source: https://www.adformatie.nl/marketing/merkstrategie/decathlon-gamificeert-de-hond-uitlaten
Goal: Engage dog owners through gamification
Summary: Decathlon is introducing a new initiative to gamify dog walking, encouraging dog owners to make the experience more fun and interactive.
Campaign Diaries
No Brand Diaries found.
Decathlon Introduces New Digital Platform, Now Launched in the Czech Republic
Goal: Improve customer experience through an omnichannel platform
Claim: A smoother, simpler, and more personalized customer experience
Media: Digital platform, mobile application
Summary: Decathlon is launching a new e-commerce platform in celebration of its 50th anniversary, aiming to enhance its omnichannel ecosystem by integrating online and offline environments. This platform has already been successfully implemented in several European markets, and early results from its launch in the Czech Republic show promising increases in conversion rates and cart completions. The transformation is supported by a modular technological architecture that improves order management, inventory, and payment processes, ultimately providing a more intuitive shopping experience and supporting Decathlon's objective of making sports accessible to more people.
Campaign Diaries
No Brand Diaries found.
Decathlon’s Summer Campaign: A Shared Journey to Experience Sports
Source: https://www.reasonwhy.es/viaje-compartido-vivir-deporte-campana-verano-decathlon-2026
Goal: To promote sports participation
Summary: Decathlon's summer campaign is focused on promoting shared experiences in sports. While it acknowledges that social media has its benefits, it expresses a skepticism about investing heavily in such platforms.
Campaign Diaries
No Brand Diaries found.
