Obs

Comments off | By · August 1, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Norway

Obs tracked advertisement film after Himmelblå use in Bosse campaign

Brand: Obs
Campaign: Bosse campaign

Source: https://www.kampanje.com/premium/matte-trekke-reklamefilm-etter-himmelbla-bruk/1016424

Goal: Promote Bosse character and increase brand recognition

Media: Television

Summary: The grocery chain Obs successfully launched a commercial featuring the Bosse character, played by Edward Schultheiss, known for his role in the popular Norwegian series 'Himmelblå'. They created a tribute film linking Bosse and 'Himmelblå', which initially surprised NRK, the channel broadcasting 'Himmelblå', as they were not informed about its use in advertising. The commercial was aired for three weeks but was pulled after two weeks due to discussions with NRK. Obs and WAL have worked together on advertising since 2022 and consolidated their agency services in early 2024.

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advertising grocery marketing Norwegian television
Published: August 1, 2026
Tracked Brands
Obs (1)
Brand
Obs Campaign: Bosse campaign Source: https://www.kampanje.com/premium/matte-trekke-reklamefilm-etter-himmelbla-bruk/1016424 Goal: Promote Bosse character and increase brand recognition Media: Television Summary: The grocery chain...