Nespresso

Campaign Diaries

Global

Nespresso and Swarovski unite coffee and jewelry in a collection for this Christmas

Campaign: Nespresso and Swarovski Christmas Collection

Source: https://www.reasonwhy.es/actualidad/nespresso-swarovski-unen-cafe-joyas-coleccion-navidad-2026

Goal: Promote a holiday collection combining coffee and jewelry

Summary: Nespresso has collaborated with Swarovski to create a unique holiday collection that merges the worlds of coffee and jewelry, highlighting the brand's ability to create a consumer universe.

Campaign Diaries

No Brand Diaries found.

Portugal

The coffee that scents Portuguese homes

Brand: Nespresso

Campaign: Dua Lipa as Brand Ambassador

Source: https://www.imagensdemarca.pt/artigo/o-cafe-que-aromatiza-os-lares-portugueses/

Goal: To modernize the brand and connect with younger generations

Claim: What Else?

Summary: Nespresso, which revolutionized coffee consumption 40 years ago, continues to innovate while maintaining its commitment to premium quality and sustainability. The arrival of Dua Lipa as the new ambassador aims to modernize the brand and engage younger audiences without losing its heritage.

Campaign Diaries

No Brand Diaries found.

brand ambassador Coffee sustainability

Portugal

A Journey Through the Treasures of Our Country

Brand: Nespresso

Campaign: 40th Anniversary Celebration

Source: https://www.imagensdemarca.pt/artigo/uma-viagem-pelos-tesouros-do-nosso-pais/

Goal: Celebrate the brand's 40th anniversary and connect with a younger audience

Claim: Dua Lipa as the brand ambassador

Summary: The article discusses a variety of cultural and culinary topics in Portugal, highlighting Nespresso's 40th anniversary marketing campaign featuring Dua Lipa as its new ambassador. Additionally, it mentions Compal Vital's new drink aimed at active lifestyles and the success of the event agency Desafio Global.

Campaign Diaries

No Brand Diaries found.

anniversary brand ambassador marketing

UAE

Dua Lipa borrows George Clooney’s iconic ‘What else?’ in Nespresso brand campaign

Brand: Nespresso

Campaign: What else?

Source: https://campaignme.com/dua-lipa-borrows-george-clooneys-iconic-what-elsein-nespresso-brand-campaign/

Goal: To remind consumers that coffee can be comforting and adventurous

Claim: Every cup of coffee is an invitation to explore

Summary: Nespresso UAE is launching a global campaign featuring Dua Lipa as the new Global Brand Ambassador, emphasizing that each cup of coffee offers a chance to explore new worlds. The campaign highlights the brand's evolved identity and creative approach, combining quality with spontaneity, and focuses on the new Vertuo Up coffee machine designed for modern coffee lovers.

Campaign Diaries

No Brand Diaries found.

Coffee Dua Lipa exploration Nespresso